Role: Art director, Graphic and UI Designer | Objective: Create a new brand manual for Comfort AB.
In this project I was the responsible designer for helping Comfort to create and renew their brand manual. This comprehensive project encompassed defining a cohesive color palette, selecting distinctive fonts, designing car branding, and developing an intuitive UX concept for their new webstore. I worked closely with their marketing department to ensure brand consistency across all touchpoints, enhance their visual identity, and elevate their overall customer experience. This work was done while honouring their heritage, as we kept their logo as is while trying to build a new fresh brand around it.
